THE PORTFOLIO, IN AUDIO
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Meet Ahmed, his experience, and the skills behind the work.
Welcome. You're exploring the portfolio of Ahmad Mahdi — a UX designer and data visualization specialist with over eight years of experience shaping digital products and complex dashboards. Informed by a background in instructional technology and visual storytelling, Ahmed focuses on clarity, accessibility, and structured information architecture. Explore his featured case studies and work below.
This timeline traces Ahmed's professional career across enterprise technology organizations, including his work as UX Designer at Advansys and earlier at Schneider Electric. Ahmed leads end-to-end interface design, builds scalable design systems in Figma, and integrates AI-assisted workflows to accelerate prototyping and research while keeping final craftsmanship and user validation firmly in human hands.
Ahmed's skill set connects design thinking, data analysis, and modern prototyping tools. His expertise covers user research, information architecture, advanced Figma component libraries, and accessibility standards informed by WCAG 2.2. In data visualization, he develops analytical dashboards in Power BI and Tableau, ensuring data-driven products are clear, actionable, and accessible.
Ahmed holds a post-graduate diploma in Instructional Technology from the Information Technology Institute, specializing in instructional design and interactive learning, alongside a Bachelor's degree in Mass Communication from Menoufia University, focused on radio and television. This foundation in structured media production and educational communication strongly guides his intuitive, user-centered product design.
Recorded introductions to the ideas and decisions behind each project.
This case study presents a mobile-first e-commerce experience designed by Ahmed for the Haj Arafa brand. Tackling deeply nested mobile catalogs and checkout friction, Ahmed restructured the journey around search-first navigation and consolidated five separate checkout steps into one streamlined accordion flow with guest purchase. Designed to WCAG 2.2 standards with clear touch targets, the project demonstrates how thoughtful mobile architecture simplifies product discovery.
For Cairo International Airport, Ahmed designed the Command Hub — an operational telemetry dashboard built in Tableau for station managers. The challenge was organizing dense airport data into an intuitive visual system. Ahmed structured the interface across four operational quadrants, integrating real-time ground telemetry with an automated early warning radar that flags flight turnaround risks forty-five minutes before departure, giving operations teams immediate situational awareness.
This case study details the UX architecture of an all-in-one enterprise HR platform designed by Ahmed. Addressing fragmented email threads and manual spreadsheets, Ahmed engineered a modular SaaS interface featuring employee self-service, role-based approval routing, and accessible interactive calendar timelines. A core design decision was a one-click batch review modal, allowing department heads to review and approve recurring team schedules from a single focused view.
Wa-Zaker, or Daily Fortress, is an accessible, offline-first progressive web app designed by Ahmad Mahdi as a peaceful daily remembrance companion. Built with zero ads, complete offline privacy, and serene Arabic typography, the app features dynamic daily dhikr tracking, an interactive tasbeeh counter, and three comfortable reading modes. It showcases how mindful design can eliminate digital distraction and create a calm, focused spiritual space on any screen.
A Data-Driven LEGO Explorer is an interactive analytics project designed by Ahmed to celebrate catalog history and set economics. Leveraging Python and Power BI to analyze over seventy years of data across ten thousand sets, Ahmed built dynamic cross-filtering dashboards and a specialized price-per-piece efficiency matrix. Featured on Maven Showcase, the platform turns vast open datasets into an engaging visual playground for collectors and design analysts.